Hi, my name is Pawel Grabowski

I specialize in helping early-stage startups kickstart their organic growth and launch successful SEO programs.

Portrait of Pawel Grabowski - Owner of SEO agency for startups.

And I bring quite a lot of experience to the table:

Since 2010 (first under the name Smashing Copy until I rebranded my company as Pancake in 2023), I worked with countless early-stage startups helping them overcome these and many other issues.

I helped companies like Userlist, Refiner, Wisepops,  ConsentKit, Seedtable, Postpone, Bommer, SuggestionOx, Paycove and many others launch their SEO programs and begin building their organic growth engines.

I also helped startups like Castos, Abyssale, Keeping and others scale their already significant search visibility.

Here, I'll let them tell you...

Craig Hewitt, CEO, Castos.com

SEO has been paramount to Castos’ success.

We’ve been investing heavily in SEO-driven content from day one, and it paid off. Our pages now attract a relevant audience from search engines and convert many of those visitors into signups and leads.

Moritz Dausinger, CEO, Refiner.io

At Refiner, SEO is one of the major drivers of growth.

We started investing in SEO content early on and are really happy with the strategic decision we took. Today, most of our converting traffic comes from organic search results and we see a strong correlation between rankings and ourbusiness performance.

So, who am I?

My name is Pawel Grabowski. I am an SEO consultant for startups based in Ireland.

Portrait of Pawel Grabowski, freelance SEO consultant for startups.

True - I'm usually using a (poorly drawn, I admit*) carricature of myself throughout this site. It just looks cool (and it's my perhaps not so great attempt at building a brand.) But it doens't mean that I don't want to show you my face. So, here I am :) 

Mind you, since it was me who drew the carricature... no comments, please.

When working with you, I act as your outsources director of SEO, and completely own the organic channel.

This means that I build your strategy. I work with you and the team on ensuring that the website is geared to compete in search. I plan your content and then, manage the content production. I monitor performance, analyze data, and continuously find new ways to improve the results. And I do everything else that is needed to get you the results you're after.

Here's what working with a startup SEO consultant means to you:

  • Small and nimble. Working on my own allows me to be as creative and nimble as I need to be to help you get the results that you’re after.
  • Startup SEO and content marketing expertise. I’ve been helping SaaS startups exclusively since 2014, and I know what challenges your potential customers face and what motivates them to pick one SaaS over another.
  • Personal approach to working with you. Because I work with only a handful of clients at a time, I become personally invested in your success.
  • Ridiculously simple process. I take care of all the work. All you do is approve.

My values

Focus on simple

In marketing, simple isn't always easy. In fact, simplicity is often perceived as bad. Not to mention that simplicity often feels like the exact opposite of sexy. As a result, so many marketers try to look beyond simple to the new and exciting. But in truth, it's often the simple things that deliver the best results.

But I appreciate and remind myself of the power of doing the basics first every day.

Instead of chasing after the new fad or whatever new and seemingly revolutionary framework someone has come up with recently, I approach SEO in its purest form - I first understand what conversations your audience has around your product's use cases, and use SEO and content to help you join in and engage those people.

I do it because it works.

Embrace routines

FACT: So many factors affect SEO success. And yet, often, it's the same core things, when done over and over again and done well, that deliver the biggest wins.

I embrace those routines, even if they might seem boring to everyone else. To me, doing the same thing over and over again isn't boring but necessary, and that's what makes it exciting. Not to mention that it's also what moves the needle for your startup so, hey, double win!

Work with care and care about the work

I know that you're building your life's work. I understand that much of your life might depend on the success of your startup, and I reflect that in my approach to work.

I aim to be precise.
I do things mindfully
And I do not take shortcuts or skip stuff just because I'm tired on the day.

OK, it all sounds good, Pawel but I gotta ask - Why Pancake?

"It's hardly a typical name for an SEO practice."

Yes, it's true. It hardly is.

Most SEO consultants use their name and build a personal brand.

The thing is - As I'm sure you've noticed, my name isn't the easiest to spell or pronouce. I felt that using it for the domain name and brand might be an overkill.

So, I use a brand name instead.  

But although it might not seem that way at first sight, my company's name is also 100% serious. And it does relate to startup growth too.  

You see - The name is a homage to my good friend and one of the best marketers on the planet, Calin Yablonski, who always compares the MRR business model to stacking pancakes.

He's right.

Copyright: Smashing Copy Limited T/A Pancake 2023