SEO agency for Startups.

We kickstart your startup's growth and acquire you more customers with SEO and content

Meet the boutique SEO agency that early-stage SaaS startups turn to when occasional spikes in traffic and signups no longer cut it.

Here are just some of the startups we've helped grow:

Moritz Dausinger, CEO,

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pancake delivers every month.

What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content production, freeing me to work on other areas of the business.

How we help you kickstart organic growth, position your product in front of the best customers, and win them over

Hint: We do everything that's needed to build your organic growth engine.
All you do is approve.


Complete roadmap to achieving your growth goals

Get a custom-tailored strategy and know exactly what you need to do (and what to avoid) to build greater search visibility, attract more visitors, and generate more signups and demo requests from the organic search.

Learn how we build your SEO strategy

Image showing an SEO strategy for early-stage startup.
Image showing an SEO audit.


Website that's geared up to compete for traffic and clicks

Ensure that your website is ready to draw more traffic and convert those visitors into signups. Increase your online visibility and attract more organic traffic by ensuring that Google can crawl, render, understand, and index your content with ease.

See how we fix SEO roadblocks on your site


Content designed for high search performance month after month after month

Reach new customers with content designed to rank your startup for relevant keywords, engage your audience at different stages of the buying cycle, and deliver the signups you’re after.

Explore how we create content that ranks

Content marketing for SaaS startups.
Image showing an SEO audit.


Complete setup to get you the clicks and signups you're after

Elevate your SEO to generate more leads and signups while leaving user acquisition strategies and boosting conversion to us.

Learn more about how we convert your organic traffic

Here are just some results we've delivered for startups like yours

From 0 to 12000 organic visits per month in a year for this home improvement startup

Example of results we've delivered for early-stage startups.

+142% more organic visits in 6 months for email automation startup

Another example of results our SEO campaigns have delivered.

+ 482% boost in organic clicks for customer support startup

SEO agency case study.

Why early-stage startups choose us:

Startup SEO experts

We’ve been working exclusively with early-stage startups since 2014. As a result, we understand what challenges your potential customers face and how to use SEO and content to a.) connect you with them, and b.) motivate them to pick your startup to another.

Small and Nimble

Pancake is a tiny boutique agency. There is no red tape, office politics, and other nonsense that typically prevents bigger agencies from being creative. We, on the other hand, can be as nimble as we need to be to deliver the results we’re after

Personal approach

Because we can work with only a handful of clients at a time, we become personally invested in your success. To us, you’re never just another account on the books.

No long-term contracts

You are free to cancel our services at any time. We never lock clients into long-term engagements. We'd always appreciate a 30-day notice, though.

A simple process

We make the entire process fast and easy. We take care of the hard work. All you do is approve.

Interested in working with us? Here's what to do next:

Start by getting to know us better to establish whether we're a good fit. Here are just some of the ways to do it:

  • Learn more about us and our experience.
  • Check out how we work and see how we deliver value to startups like yours.
  • See how we approach startup growth from our guide to startup SEO.
  • Hear us explaining startup SEO on our podcast.

Then, get in touch. Tell us more about your project and the current situation, and let's schedule a call to discuss how we could help.

Looking forward to that.
Pawel Grabowski
Owner, lead SEO consultant - Pancake

Jane Portman, CEO,

Pawel helped us launch our SEO and built it to become the primary driver of our growth.

Before that, not only did we do nothing about SEO, we were mentally “shutting out” any advice about it. We simply didn’t understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.

He also helped us overcome another challenge. Before meeting Pawel, we didn’t believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn’t think that we could find universal keywords that would attract relevant traffic to us.

Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.

The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.

Thank you, Pawel.

Copyright: Smashing Copy Limited T/A Pancake 2023